Marketing Capability Building and Transformation
Strategy consulting for leadership and growth. Marketing strategy in the age of AI, capability building, and digital transfor
Anupama Ahluwalia is the founder of Marketers Across Borders. She brings over three decades of senior marketing leadership across consumer products, telecom, retail, and luxury in India and Asia Pacific, including board-level roles. She is currently also a doctoral scholar at SP Jain School of Global Management, where her research examines customer behaviour on digital platforms.
What We Do
Strategy in the age of AI
AI is changing how customers discover, choose, and reorder. We help leadership teams decide where AI changes their strategy and where the fundamentals still hold.
Marketing capability building
Strong strategy needs teams who can deliver it. We assess current marketing capability, identify the gaps, and build the skills, processes, and ways of working that close them.
Marketing transformation
We partner with CEOs and CMOs to redesign the marketing function for digital-first growth, from structure and roles to metrics and governance.
Board and leadership advisory
We bring an independent, senior marketing voice to boards and leadership teams on brand, customer, and growth decisions.